About Me
I am a Visual Merchandiser with experience since 2022, specializing in designing store layouts, product zoning, window displays and creating impactful retail presentations that boost sales. I also train staff on visual standards, stock balance, store maintenance, and seasonal updates. I have managed vendor coordination and successfully set up 3–4 departmental stores from scratch.
Along with Visual Merchandising, I have 4+ years of experience in Website Development, creating E-commerce, blogging and business websites tailored to client needs. I also work as a Graphic Designer, producing creative banners, posters, leaflets and invitation designs.
Why Choose Me
✅ 4+ years of professional experience
✅ Affordable and transparent pricing
✅ Complete technical support after project delivery
✅ SEO & marketing support to boost your online visibility
✅ Fast communication and project delivery
What I Do
I provide a complete range of services for businesses looking to grow — both in-store and online.
🛍️ Departmental Store Opening (Complete Setup)
📏 Store measurement & layout planning
🗂️ Product zoning & display planning
🧩 Fixture planning & capacity mapping
🪟 Window display design & visual setup
👥 Staff training on display standards
🍂 Seasonal display updates
🤝 Vendor management for visual materials
🏬 Full store setup from empty space to launch-ready
📊 Sales-impact based display improvements
🌐 Website Development Services
I design and build all types of websites, including:
💼 Service Websites
📅 Booking & Appointment Websites
✍️ Personal Blogging Websites
📰 News & Media Websites
🏢 Small & Large Business Websites
🛒 E-commerce Websites
Additional support:
🔧 Website maintenance
📣 Social media marketing
🚀 SEO (Search Engine Optimization)
⚙️ Custom features & integrations
🎨 Graphic Design Services
🖼️ Banners, posters & advertising creatives
🧾 Leaflets & flyers
📱 Social media creative posts
🪪 Logo design & brand identity
💌 Invitation cards
🎯 Product & promotional graphics
🪧 Store marketing materials (signages, standees, etc.)
NEW STORE OPENING → SALES RUNNING
1. Pre-Opening (Discovery & Planning)
- Site Survey & Measurements
- Actions: measure space, note power, entrances, windows, service areas.
- Deliverable: floor plan + dimension sheet.
- Owner: Visual Merchandiser (VM)
- KPI: Accurate CAD/layout within 3 days.
- Store Concept & Zoning
- Actions: define store concept, customer journey, product zones (hot, steady, clearance).
- Deliverable: zoning map + product adjacency plan.
- Owner: VM + Client
- KPI: Approved zoning within 5 days.
- Fixture & Capacity Planning
- Actions: list required fixtures, quantities, display types, mounting points.
- Deliverable: fixture schedule + placement plan.
- KPI: Fixture list finalized; cost estimate.
- Inventory & Range Planning
- Actions: plan initial SKUs per zone, opening stock levels, sample vs bulk.
- Deliverable: opening stock plan + SKU capacity spreadsheet.
- KPI: Stock cover (weeks) matched to sales targets.
- Vendor Sourcing & Quotes
- Actions: source vendors for signage, printing, fixtures; negotiate lead times & costs.
- Deliverable: vendor shortlist + PO timeline.
- KPI: 2–3 vendor quotes; delivery dates confirmed.
- Pre-Launch Marketing Plan
- Actions: decide launch promos, collabs, local ads, social plan.
- Deliverable: pre-launch campaign calendar.
- KPI: Reach targets, impressions estimate.
2. Fit-Out & Visual Execution (Setup & Launch Week)
- Store Fit-Out & Fixtures Installation
- Actions: install fixtures, lights, signage, dressing rooms, POS hardware.
- Deliverable: installed fixtures + QA checklist.
- Owner: Contractors + VM supervision
- KPI: Fit-out complete to spec.
- Merchandising & Displays
- Actions: create window displays; set feature walls; fill product zones; cross-merchandise.
- Deliverable: VM setup guide + photo record.
- KPI: Visual standards met; photos approved.
- Staff Hiring & Training
- Actions: hire sales staff; VM trains on visual standards, product stories, upsell techniques, store maintenance.
- Deliverable: training manual + attendance sheet.
- KPI: Staff competency test scores; number trained.
- Systems Setup
- Actions: POS, billing, inventory scanning, CRM setup.
- Deliverable: operational systems live.
- KPI: Transactions processed in test runs.
3. Launch (Opening Day → First 2 Weeks)
- Soft Launch / Dry Run
- Actions: VIP preview, staff roleplay, transaction tests.
- Deliverable: soft-launch report + fixes log.
- KPI: Zero critical issues on opening day.
- Grand Opening Campaign
- Actions: execute promotions, local ads, influencers, social posts, in-store events.
- Deliverable: campaign performance dashboard.
- KPI: Footfall numbers, conversion rate, first-week sales.
- Customer Experience
- Actions: floor staffing plan, queue management, welcome displays.
- Deliverable: customer flow map.
- KPI: Average dwell time, NPS / customer feedback.
4. Early Operations (Weeks 3–8)
- Sales Tracking & Reporting
- Actions: daily sales, conversion, item velocity, bestsellers tracking.
- Deliverable: daily/weekly sales reports.
- KPI: Sales vs target, conversion %, avg basket value.
- Display Optimization
- Actions: tweak displays based on sales data; rotate tested promos.
- Deliverable: versioned display photos + actions taken.
- KPI: Uplift in category sales after display changes.
- Stock Replenishment & Shrinkage Control
- Actions: reorder points, stock audits, security measures.
- Deliverable: weekly stock report + shrinkage log.
- KPI: Stock availability %, shrinkage %.
- Customer Acquisition Activities
- Actions: loyalty signups, partnership offers, local advertising.
- Deliverable: customer database growth figures.
KPI: New customers per week, customer return rate.
5. Stabilize & Scale (Months 2–6)
- Performance Review & Strategy
- Actions: monthly review meeting; adjust assortment, pricing, promos.
- Deliverable: monthly action plan.
- KPI: Month-on-month sales growth.
- Seasonal Planning
- Actions: plan next season displays, stock buys, marketing calendar.
- Deliverable: seasonal VM & inventory plan.
- KPI: Season launch readiness.
- Marketing & Digital Integration
- Actions: integrate e-commerce, online ads, social commerce.
- Deliverable: omnichannel plan.
- KPI: Online vs offline conversion, omnichannel sales.
- Staff Development
- Actions: refresher training, mystery shopping, incentive programs.
- Deliverable: training logs + incentive payouts.
- KPI: Sales per staff, mystery shop scores.
6. Continuous Improvement & Retention
- A/B Test Promotions & Layouts
- Actions: experiment with promos, endcap layouts, lighting.
- Deliverable: test results + recommended rollout.
- KPI: Statistical uplift in conversion/sales.
- Customer Retention Programs
- Actions: targeted emails, app notifications, loyalty offers.
- Deliverable: retention campaign calendar.
- KPI: Repeat purchase rate, CLTV.
- Vendor & Cost Optimization
- Actions: renegotiate rates, consolidate orders, quality audits.
- Deliverable: cost savings report.
- KPI: Visual materials cost per store.
7. Governance: Roles, Tools & KPIs (Cross-cutting)
- Roles
- VM: visual strategy, execution, vendor mgmt.
- Store Manager: daily ops, staff, cash.
- Marketing: campaigns, digital ads.
- Inventory/Buyer: stock levels, reorders.
- Tools
- POS & inventory system, CRM, basic analytics (Excel/BI), CMS for website.
- Key KPIs to Report
- Footfall, Conversion Rate, Average Transaction Value, Sales per Sq. Ft., Stock Availability, Shrinkage%, Visual Compliance Score.
Sample Timeline (8-Week Example)
Week 1 :
Site survey, concept, zoning, vendor sourcing.
Week 2 :
Finalize layout, fixtures list, order vendors; hire staff.
Week 3–4 :
Fit-out & fixtures installation; POS setup; initial merchandising.
Week 5 :
Staff training; soft launch; final merchandising touches.
Week 6 (Opening Week) :
Grand opening; execute marketing & promotions.
Week 7–8 :
Monitor sales, adjust displays, reorder SKUs, run retention promos.
My Skills
Stay In Touch
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.